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Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change

Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay. Please visit Marketing Land for the full article.

Marketing Day: Most shared ads of 2016, IAB mobile ad updates & holiday emails

Gold futures mark third consecutive weekly gain

Gold futures rose Friday, finishing at their highest level in nearly a month and marking a third straight weekly gain as the U.S. dollar weakened, lifting the appeal of the dollar-denominated yellow metal. “Overall, it looks like the recent selloff in gold is over and it’s starting to turn back upward, while the U.S. dollar […]

Marketing Day: Most shared ads of 2016, IAB mobile ad updates & holiday emails

Oil futures remain lower as Baker Hughes reports small decline in U.S. oil-rig count

Oil futures remained lower on Friday after data from Baker Hughes revealed that the number of active U.S. rigs drilling for oil fell by 2 to 441 rigs this week. That marks the first weekly decline since June. The total active U.S. rig count, which includes oil and natural-gas rigs, climbed by 4 to 557, […]

Marketing Day: Most shared ads of 2016, IAB mobile ad updates & holiday emails

Mondelez conducts voluntary recall of Oreo Fudge Cremes varieties

Mondelez International Inc. said Friday that it is conducting a voluntary nationwide recall of Oreo Fudge Cremes original and mint varieties due to a milk allergen that isn’t listed on the ingredients line. The recall applies to the U.S., Puerto Rico, St. Croix and St. Thomas. “People who have an allergy or severe sensitivity to […]

Marketing Day: Most shared ads of 2016, IAB mobile ad updates & holiday emails