Acquiring new app users is great, but columnist Josh Todd argues it’s much more cost-effective to focus on retaining existing users. Here he shares how to use predictive analytics and other tools to keep mobile users engaged. Please visit Marketing Land for the full article.
Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay. Please visit Marketing Land for the full article.
Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns. Please visit Marketing Land for the full article.
Gold futures rose Friday, finishing at their highest level in nearly a month and marking a third straight weekly gain as the U.S. dollar weakened, lifting the appeal of the dollar-denominated yellow metal. “Overall, it looks like the recent selloff in gold is over and it’s starting to turn back upward, while the U.S. dollar […]
Oil futures remained lower on Friday after data from Baker Hughes revealed that the number of active U.S. rigs drilling for oil fell by 2 to 441 rigs this week. That marks the first weekly decline since June. The total active U.S. rig count, which includes oil and natural-gas rigs, climbed by 4 to 557, […]
Mondelez International Inc. said Friday that it is conducting a voluntary nationwide recall of Oreo Fudge Cremes original and mint varieties due to a milk allergen that isn’t listed on the ingredients line. The recall applies to the U.S., Puerto Rico, St. Croix and St. Thomas. “People who have an allergy or severe sensitivity to […]
Honeywell International Inc. said Friday that it is increasing its annual cash dividend rate by 12%, to $2.66 per common share from $2.38. The increase will be effective starting with the fourth-quarter dividend of 66.5 cents per common share. That dividend is payable on Dec. 9, 2016 to shareholders of record at the close of […]