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Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change

Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay. Please visit Marketing Land for the full article.

Marketing Day: Most shared ads of 2016, IAB mobile ad updates & holiday emails

Gold futures mark third consecutive weekly gain

Gold futures rose Friday, finishing at their highest level in nearly a month and marking a third straight weekly gain as the U.S. dollar weakened, lifting the appeal of the dollar-denominated yellow metal. “Overall, it looks like the recent selloff in gold is over and it’s starting to turn back upward, while the U.S. dollar […]

Marketing Day: Most shared ads of 2016, IAB mobile ad updates & holiday emails