Home Grow

Grow

17 Questions to Break Free From Competitive Content Issues

In 1998, I became the investment club guide for About.com. My responsibilities included the creation of at least one original article per week on the topic of investing or investment clubs, as well as development of the e-newsletter for the subscribers of that channel. I absolutely loved it. Every piece of content I created scored […]

Facebook Local App, Facebook Stories for Groups and Events, and Pinterest Pincodes

7 Ways to Improve Your Retargeting Ad Campaigns

Wondering how efficient your ad spend is? Looking for tips to help you monitor and manage your retargeting campaigns more effectively? In this article, you’ll discover seven ways to organize, analyze, and optimize your retargeting campaigns. #1: Run Separate Campaigns to New and Retargeting Audiences When you target both retargeting and new audiences at the […]

Facebook Local App, Facebook Stories for Groups and Events, and Pinterest Pincodes

How to Sell With Instagram Shoppable Posts: Shopping on Instagram

Do you want to sell physical products via the Shopping on Instagram program? Have you seen Instagram shoppable posts? In this article, you’ll discover how shoppable posts on Instagram work and the steps you can take to use them for your business. How Customers Shop With Instagram Shoppable Posts Shoppable posts on Instagram are designated […]

Facebook Local App, Facebook Stories for Groups and Events, and Pinterest Pincodes

An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.” I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Regardless of how much content marketing know-how you ingest, here’s the dirty little secret: Those ideas only work if you have the […]

Facebook Local App, Facebook Stories for Groups and Events, and Pinterest Pincodes

Content Creation Robots Are Here [Examples]

How much will the evolving landscape of AI impact content creation? I had a conversation with BuzzSumo co-founder Steve Rayson who said writing algorithms are available for purchase, have been bought, and are in use by major platforms. And, they are creating well-written, data-backed articles, he said. I was surprised. I knew the AI landscape was evolving in the industry: But just how […]

Facebook Local App, Facebook Stories for Groups and Events, and Pinterest Pincodes

Twitter Expands Character Count to 280, Snapchat Upcoming Redesign and Algorithm

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Twitter expanding their character count to 280 with Madalyn Sklar, Snapchat’s […]

Facebook Local App, Facebook Stories for Groups and Events, and Pinterest Pincodes

This Week in Content Marketing: Is There a Crisis in Content Marketing?

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders how we handle filling big shoes. We discuss recent reader […]

Facebook Local App, Facebook Stories for Groups and Events, and Pinterest Pincodes

It Is Hot in Here: The Journey, Episode 5

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=n49Dn3e5SOg Watch The Journey: Episode 5 Episode 5 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to […]

Facebook Local App, Facebook Stories for Groups and Events, and Pinterest Pincodes

The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)

I’ll get back to the white squirrel in a minute … We hear from content creators all the time about the struggle to be creative day in and day out. We understand. The struggle is real. So are the excuses: My company sells boring products. My budget is starving. I have writer’s block. My legal team […]

Facebook Local App, Facebook Stories for Groups and Events, and Pinterest Pincodes

Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? I had the pleasure of thinking through this […]

Facebook Local App, Facebook Stories for Groups and Events, and Pinterest Pincodes