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4 Reasons You Should Act on Influencer Marketing

Twitter research reveals that 40% of users say they’ve made a direct purchase as a result of a tweet from an influencer. On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions. Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer […]

Want Engaging Social Media Content? Lessons From a Viral Smash

The 2 Things You Need to Know From the Best CMWorld Talks (Including Tina Fey’s)

After I interviewed Tina Fey at Content Marketing World, several people asked if she was as nice in person as she seemed on stage. Their inquiries called to mind something my colleague Robert Rose raised on the same stage at the beginning of Content Marketing World. “Trust is the new player … We have the […]

Want Engaging Social Media Content? Lessons From a Viral Smash

Influencer Marketing Fraud: The Shady Side of Social Media

The great thing about social media is you can become anyone you want to be. The bad thing – at least from a brand’s perspective – is that you may not exist at all. If your brand works with paid online influencers, you’re probably familiar with one of the technique’s biggest risk factors now: influencer fraud – a […]

Want Engaging Social Media Content? Lessons From a Viral Smash

How to Turn Conference Content Overload Into an Action Plan

Editor’s note: Given that thousands of marketers succumb to conference overload every year, we thought it was the perfect time to bring back and update last year’s advice on how to overcome it. It’s the day after an invigorating conference. Your head has been filled with trends, slide decks, tips, graphics, and inspiring stories. Your […]

Want Engaging Social Media Content? Lessons From a Viral Smash

How to Know If Your Content Impacts Brand Awareness [Tools]

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content. Take infographics. These are most often used […]

Want Engaging Social Media Content? Lessons From a Viral Smash

How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. The dynamic nature of the digital industry means we can never let ourselves get too comfortable or too complacent when it […]

Want Engaging Social Media Content? Lessons From a Viral Smash

Don’t Fear Chatbots If You Have a Rich Content Strategy

“OK, Google, how do I integrate helpful chatbots into my existing content strategy without spending a fortune or frustrating my audience?” Many brands fall into one of two traps: Indecision – taking the wait-and-see approach to AI-based bots while continuing to create content without a back-end strategy. This increasingly creates more problems down the road […]

Want Engaging Social Media Content? Lessons From a Viral Smash