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How to Use LinkedIn Elevate to Manage an Employee Advocacy Program

Want your employees to share curated on-brand content with their own social audiences? Wondering how to measure the impact of those shares across multiple social media platforms? In this article, you’ll learn how to use LinkedIn Elevate to manage and measure the impact of an employee advocacy campaign for your business. How to Use LinkedIn […]

Data Privacy Law: Ignorance Is No Excuse

Data Privacy Law: Ignorance Is No Excuse

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. Ruth Carter – internet, intellectual property, and business attorney – talks to CMI’s Chief Content Officer magazine about how marketers should adapt to a world far less forgiving and […]

How to Use LinkedIn Elevate to Manage an Employee Advocacy Program

How to Optimize Your Ad Budget Between Facebook and Instagram

Do you advertise on Instagram and Facebook? Wondering how much to budget for each platform placement? In this article, you’ll learn how to use Facebook’s split test feature to reveal how best to distribute your ad spend on Facebook and Instagram. How to Optimize Your Ad Budget Between Facebook and Instagram by Diego Rios on […]

How to Use LinkedIn Elevate to Manage an Employee Advocacy Program

3 Easy Ways Content Marketers Can Provide Instant Value to the Sales Teams

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. […]

How to Use LinkedIn Elevate to Manage an Employee Advocacy Program

How to Create Ads That Move People to Action

Want a faster, better way to optimize your ads? Did you know that focusing on customers’ emotions can help? To explore how to use emotional messaging to move people to action, I interview Talia Wolf. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover […]

How to Use LinkedIn Elevate to Manage an Employee Advocacy Program

15 Search Intent Tips, Examples, and Resources for SEO Keywords

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. In a moment, I’ll dive into the big intent types like transactional, informational, and navigational. Mostly, I want to share a perspective to help you suppress your excitement about […]

How to Use LinkedIn Elevate to Manage an Employee Advocacy Program

The One Thing Manufacturing Content Marketers Must Do Now [New Research]

Too many manufacturing organizations are still talking about themselves in the content they create. According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. 51% of manufacturing marketers […]

How to Use LinkedIn Elevate to Manage an Employee Advocacy Program

7 Reasons Your Facebook Ads Do Not Convert

Are your Facebook ad campaigns underperforming? Wondering how to diagnose the problem? In this article, you’ll discover seven common factors that impede Facebook ad performance and find troubleshooting tips for fixing them. #1: You’re Targeting Your Facebook Ads to the Wrong People The Ads Manager wizard guides you step by step in creating ads and […]

How to Use LinkedIn Elevate to Manage an Employee Advocacy Program