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How NASCAR Drives Better Storytelling With a Unified Team

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration. Planning, creating, distributing, and promoting content typically involves people on more than one team. […]

5 Research-Based Actions to Improve Your Content Marketing

5 Research-Based Actions to Improve Your Content Marketing

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Or, maybe you need some great stats […]

How NASCAR Drives Better Storytelling With a Unified Team

Should You Worry About Your SEO and Google’s Mobile-First Index?

Given your vigilance with the all-powerful search engine rankings, it is reasonable to be concerned about Google mobile-first or at least more curious than usual. Google recently weighed in, knowing its plan led to confusion. In a series of tweets, Google touched on everything from a problem showing cached pages with mobile-first results to clarifying […]

How NASCAR Drives Better Storytelling With a Unified Team

Your Editorial Calendar is Not Your Content Marketing Strategy

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common. Marketers often talk about how they have a strategy … then proceed to say they are set because they have an editorial calendar. At […]

How NASCAR Drives Better Storytelling With a Unified Team

Your Must-Have Checklist for Successful Blog Promotion (Infographic)

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Without an effective and repeatable process for […]

How NASCAR Drives Better Storytelling With a Unified Team

3 Purpose-Marketing Lessons From Innovative Brands

Quick: Think of some purpose-driven brands. I’ll wait. I’ll bet a bunch of you thought of Patagonia. The outdoor clothing and gear seller started by rock climber and adventurer Yvon Chouinard in 1973 weaves environmental activism into the very fabric – and even the bylaws – of the company. You probably read about Patagonia’s “Don’t […]

How NASCAR Drives Better Storytelling With a Unified Team

How Content Can Ring Up a Better Retail Experience

If you want to significantly disrupt consumer shopping patterns, it doesn’t hurt to invent a sales holiday. That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 […]

How NASCAR Drives Better Storytelling With a Unified Team

21 Things to Do (or Not Do) After a Social Media Algorithm Change

In the marketing world, a change in a social media platform algorithm is a breaking news event. Brands’ heavy reliance on Facebook, Twitter, Instagram, LinkedIn, etc., as content distribution platforms means even a slight change tightens the social media cuffs around marketers’ hands. What should you do when your favorite social media platform decides it […]

How NASCAR Drives Better Storytelling With a Unified Team

Don’t Forget the Leadership in Thought Leadership

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. However, a gap exists between what brands are doing and what they need to do […]

How NASCAR Drives Better Storytelling With a Unified Team