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Messenger Chatbots: How to Get Started

Wondering if Messenger chatbots are right for your business? Want to know how to build your own chatbot? To explore why and how to create Facebook Messenger chatbots, I interview Ben Beck. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help […]

This Week in Content Marketing: No, Not Everyone Should Do Content Marketing

The Content Marketer’s Guide to Story Structure

Content is everywhere, most of it free and most of it utterly buried by other content. As content marketers, we struggle and fight to be heard. Meanwhile, author James Patterson earned $95 million in 2016. Let that sink in. James Patterson is getting paid $95 million a year to produce content. People are paying to […]

This Week in Content Marketing: No, Not Everyone Should Do Content Marketing

The Age of the Wisdom Worker Is (Still) Just Ahead

Almost 60 years ago, Peter Drucker coined the term “knowledge workers,” saying that a new generation of professionals and their productivity would become “the most valuable assets of a 21st-century institution, whether business or non-business.” Unlike the previous century’s most valuable assets – production equipment – this century’s assets would be human, he said. Institutions […]

This Week in Content Marketing: No, Not Everyone Should Do Content Marketing

Ditch the Term ‘Content Marketing’ … Unless You’re Talking to Marketers

Note: This article is totally inside baseball. It will not help you at all in creating better or more customers, so if you skip it, no worries on my end. In a long line of past articles, this one popped into my Twitter feed a few weeks back. For almost 10 years now, I’ve seen […]

This Week in Content Marketing: No, Not Everyone Should Do Content Marketing

How to Define and Create Quality Content: Tips From 35+ Experts

We’re calling it: The debate over quantity vs. quality is over. Quality wins. But what does quality content really mean? How do marketers guarantee that they are creating something that is high quality? We asked the experts presenting at Content Marketing World 2017 how they define and achieve quality content. I appreciate the simplicity of the […]

This Week in Content Marketing: No, Not Everyone Should Do Content Marketing

3 Ways to Generate Leads Using YouTube

Want to generate more leads and conversions with YouTube? Looking for organic tactics to help boost the performance of your existing video content? In this article, you’ll discover three effective ways to turn YouTube viewers into leads. #1: Drive Website Traffic With YouTube Cards YouTube cards are a marketer’s dream come true because they let […]

This Week in Content Marketing: No, Not Everyone Should Do Content Marketing

10 Most Common Content Marketing Questions: Real-World Insights for Enterprise Marketers

Questions. At CMI, we get a lot of them, and we answer them in blog posts, interviews, one-on-one conversations, etc. We (still) are often asked what content marketing is, how brands truly find success, and how to get started. We field a lot of questions about how to generate leads with content marketing, but our […]

This Week in Content Marketing: No, Not Everyone Should Do Content Marketing