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How to Find a Writer Who Won’t Kill Your Content

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Alas, much of what they produce is junk. Lots […]

7 Instagram Stories Ideas to Get More Followers

7 Instagram Stories Ideas to Get More Followers

If you’re a permanent Instagram resident who spends your days outlining Insta-strategies, researching hashtags, and making content plans, time flies quickly. New features debut almost every month and discerning trends is challenging. Instagram Stories are on many brands’ radar for good reason. Over 300 million view Instagram Stories every day and one-third of the most […]

How to Find a Writer Who Won’t Kill Your Content

Can Account-Based Marketing and Content Marketing Get Along?

Editor’s note: The sales and marketing relationship isn’t always hearts and roses. Account-based marketing can change that, as Joe Chernov recently explained to Chief Content Officer magazine’s Jonathan Crossfield. This article recaps his comments. Account-based marketing arose to address a massive shortcoming in the classic content-driven demand-gen model: It takes a long time for a company […]

How to Find a Writer Who Won’t Kill Your Content

Video Marketing Strategy: What Marketers Need to Know

Many marketing teams tremble when contemplating video production. They are intimidated by the medium and sometimes mistakenly think of it as a high-cost endeavor with low ROI. But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. 82% of […]

How to Find a Writer Who Won’t Kill Your Content

Influencer Marketing: Lessons From One of the World’s Largest Software Brands

You’re the largest enterprise application software company in the world. You have 88,000 employees and nearly 400,000 customers. Your revenue last year was a smart $29.4 billion. Industry influencers are lining up, knocking on your door for an opportunity to collaborate. Right? Well, no. Even successful, established brands must start at the ground floor to […]

How to Find a Writer Who Won’t Kill Your Content

The Good, The Bad, and The Ugly of Editorial Mission Statements

Let’s address the ugly part of editorial mission statements up front. Too few brands (18% of B2B marketers) have one. Yet, there are plenty of reasons why brands should have an editorial mission statement. As Kane Jamison writes, “(c)ontent that’s not backed by an editorial mission statement is a bit like a ship without a […]

How to Find a Writer Who Won’t Kill Your Content