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Dump the Sales Funnel in Favor of Lifecycle Marketing

The sales funnel is obsolete. In fact, it has been obsolete for a long time. Bold statement? Yes, but when you look at the facts, it’s obvious. The sales funnel doesn’t help predict anything about buyers: Not their mentality, not their movement through the buyer’s journey, and not when they might make a purchase. Modern […]

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How to Deal With the Blasphemy of Email Unsubscribes

You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer. While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes. A good unsubscribe rate is less than 0.5% (0.2% is within the norm). […]

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Narrative Storytelling: How to Weave Stories Into Your Marketing

Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories? To explore how to weave narrative stories into your marketing, I interview Melissa Cassera. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators […]

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10 Social Media Marketing Tools to Improve Your Results

Looking for a few powerful tools to improve your social media marketing results? In this article, you’ll discover 10 tools to help with social listening, content creation, and campaign management. Research and Listening Tools Content is nothing without direction. Research and listening tools give you vital information and analysis regarding the best content topics and […]

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When Marketing Doesn’t Work: The Journey, Season 2, Episode 16

Ever been in a situation where none of your marketing seems to work? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Social Media Examiner faces constant challenges. The marketing department wants to target […]

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How to Use Scrum for Content Marketing

Certain Agile concepts and ideas have been part of the content marketing conversation for some time now. Scrum is one concept that’s often part of these conversations. But bundling it with Agile causes all kinds of confusion. This article focuses on how a Scrum-based approach to content marketing could work, as told through the experience […]

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Opportunities for AI in Content Marketing Easily Explained

Until recently, the closest I’ve come to understanding artificial intelligence is knowing that it powered tools in my martech stack (e.g., marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. Chris, […]

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