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Marcia Riefer Johnston

Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

“Same house, right?” The question came via Facebook Messenger from a friend who was coming over for dinner. Under his message appeared two options: yes and no. With one touch of a fingertip, my answer appeared in a blue bubble as if I had typed y-e-s myself. That experience, a first for me, was so […]

Why Marketers Need to Think Like Data Scientists (And How to Do It)

Your company may not employ data scientists today. And you might be fine with that. Consider, though, that if you’re not working with a data scientist or at least thinking like one, you’re missing something: the ability to say “I know” instead of merely “I think.” That distinction matters when you’re talking with executives, says […]