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Lisa Murton Beets

2019 B2B Content Marketing Research: It Pays to Put Audience First

You’ve come a long way, content marketers. Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message. Ten years ago, when CMI founder Joe Pulizzi cowrote Get Content Get Customers, content marketing was a novel concept for many traditional marketers. That it’s a common practice […]