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Lisa Murton Beets

Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research]

We’ve all known (and probably been part of) small, focused teams that seem to produce incredible results. Unless these teams hang on to their tight focus, though, even the most impressive typically hit a wall. The organizational pressure to do more too often outpaces the team’s ability to keep up. B2C marketers may be about […]