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Kim Moutsos

Forget Inspiration: Try These 6 Strategies to Fill Your Editorial Calendar

Your editorial calendar has holes, and ideas seem just out of reach. You have two choices: Wait for inspiration or develop a system to find stellar ideas. This post is for those who choose not to hold out for a flash of creative lightning. Continue reading → The post Forget Inspiration: Try These 6 Strategies […]

Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test

Should we follow the research and best practices about content marketing? Maybe. But before you do, verify the data for your audience. CMI took a few findings from the recent Backlinko/BuzzSumo study and tested them with our data. Continue reading → The post Could A Study About 912 Million Blog Posts Be Wrong? We Put […]

5 (More) Secrets of Great Storytellers

Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling. Continue reading → The post 5 (More) Secrets of Great Storytellers appeared first on Content Marketing Institute.

100+ Tools Content Marketers Really Love

Want to be a better content marketer? Don’t overlook the importance of technology. Need convincing? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced […]