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Joe Pulizzi

Content Marketing Trends to Watch for 2018

About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the trends are very much in play for 2018 and beyond. Most enterprises are still working through creation of a true, living content marketing strategy for their organizations. Native advertising is still the […]

This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode For our very special 200th episode, Robert ponders what it means to experience gratitude. […]

8 Big Questions From Content Marketing World to Ask Year Round

Let’s think more like George Lucas. In 1973, he wanted to make a sci-fi movie, but Hollywood studios weren’t big fans of science fiction. So George negotiated a deal with 20th Century Fox to forgo up-front payment for his services on Star Wars. In exchange, he retained the sequel rights (and eventually merchandising rights). George […]