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Joe Pulizzi

This Week in Content Marketing: No, Not Everyone Should Do Content Marketing

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders how to decide whether to zig or zag. On the news […]

Ditch the Term ‘Content Marketing’ … Unless You’re Talking to Marketers

Note: This article is totally inside baseball. It will not help you at all in creating better or more customers, so if you skip it, no worries on my end. In a long line of past articles, this one popped into my Twitter feed a few weeks back. For almost 10 years now, I’ve seen […]

This Week in Content Marketing: The Solution to Facebook’s Fake News Problem

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders how we can illuminate our paths forward in the face of […]