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Greg Sterling

Study: Ads in editorial stream beat search, social for visibility and recall

Ads in editorial were fully visible for 44 seconds vs. 6 seconds in search and 3 seconds in social. Please visit Marketing Land for the full article.

WebMD’s new Alexa health skill should go to pharmacy school

The company’s Alexa skill didn’t understand drug names. Google Home performed much better. Please visit Marketing Land for the full article.