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Denise Roberts McKee

How to Use Documentary Filmmaking Techniques to Craft Memorable Content

“Those who tell the stories rule the world.” – Hopi Native American proverb (apocryphal) When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.” Across the industry, this latest update […]