Home Darren Rowse

Darren Rowse

216: How to Create a Style Guide for Your Blog (and Why You Should)

How and Why You Should Create Style Guides for Your Blog In today’s episode, I talk about style guides for blogs – why they’re important, and what elements you should include in yours. Links and Resources for How to Create a Style Guide for Your Blog AP Stylebook The Chicago Manual of Style Virtual Tickets […]

Community Discussion: How Do You Survey Your Readers?

As the end of the year nears, you might be thinking about plans for your blogging in 2018. One thing that will help inform that is a reader survey. On both ProBlogger and Digital Photography school I do an annual survey, usually around November. As we plan our surveys, I thought I’d share some of […]

Why You’re Not in the Content Business (and Why That’s a Good Thing)

Originally posted as a Facebook update from FinCon in Dallas (video below) In my opening keynote at FinCon I challenged the attendees to think about how their blog, podcast and video content could potentially be changing people’s lives. You see, many of us see ourselves as being in the ‘content business’. But I think it’s […]

9 Ways Influencer Outreach Can Help You and Your Blog

Here on ProBlogger, we have a lot of tips on influencer outreach – how to reach out to influencers and pitch to them. Here are just a few of the resources we have available: How to Approach Influencers in Your Niche (podcast episode) How to Grow Your Blog by Interviewing Influencers 7 Powerful Non-SEO Reasons to […]

How to Create a Reader Avatar for Your Blog

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is […]

215: Simplify Your Business and Make More Money Blogging

Ways You Can Simplify Your Business and Increase Your Blogging Profitability Today, I want to share two big lessons I learned this year at our Australian ProBlogger events. They were lessons I think apply to many aspects of blogging and online business. It’s all about simplifying what you do while making more profit. I’m heading […]