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Ann Gynn

Cure Your Conference Hangover (and Better Your Content Marketing)

Your head hurts just thinking about what you should do based on what you learned at the conference – so many ideas, notes, new connections – to help your content marketing program. Cure your conference hangover with these 16 tips. Continue reading → The post Cure Your Conference Hangover (and Better Your Content Marketing) appeared […]

Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes

Consumers open an average of 3.5 brand emails a week. To be among those, you better get to work on perfecting this popular format and distribution vehicle. And you can start by reading (and fixing) these 35 mistakes. Continue reading → The post Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes appeared […]

What If You and Your Brand Could Break Up with Social Media?

Is your relationship with social media dysfunctional? You find the platforms an attractive way to connect with millions of people, yet you ponder what your (and your brand’s) life would be like without them. You’re not alone. Continue reading → The post What If You and Your Brand Could Break Up with Social Media? appeared […]

30 Ways to Waste Your Content Marketing Time

At month’s end, do you have more questions than answers about your content marketing program? Why is that post still not done? Why did video views drop? Why isn’t sales more supportive? The unifying answer revolves around one thing. Continue reading → The post 30 Ways to Waste Your Content Marketing Time appeared first on […]

What Content Really Engages? The Inside Scoop From 30 Marketers

Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective. Continue reading → The post What Content Really Engages? The Inside Scoop From 30 Marketers appeared first on Content Marketing Institute.

Stop Wanting to Be Liked (Instagram May Do It For You Anyway)

Instagram’s experimentation to stop showing “like” counts has teens and influencers wringing their hands. But what’s a content marketer to do? Take these seven suggestions to strengthen your social media program. Continue reading → The post Stop Wanting to Be Liked (Instagram May Do It For You Anyway) appeared first on Content Marketing Institute.

Do You Think Stereotypes and Personas Are Synonymous?

NASCAR dads. Soccer moms. Millennials. Those words conjure images of a person or group. Are they stereotypes or personas? Does it matter? And how does it all fit with your content marketing? Ten marketing experts share their thoughts. Continue reading → The post Do You Think Stereotypes and Personas Are Synonymous? appeared first on Content […]

Do You Think Stereotypes and Personas Are Synonymous?

NASCAR dads. Soccer moms. Millennials. Those words conjure images of a person or group. Are they stereotypes or personas? Does it matter? And how does it all fit with your content marketing? Ten marketing experts share their thoughts. Continue reading → The post Do You Think Stereotypes and Personas Are Synonymous? appeared first on Content […]

5 More Exercises to Make Your Writing Powerful

It’s time to get back to the writing gym. Don’t worry if you haven’t worked out in a while, now is a great time to start. Check out these five exercises (before-and-after looks, tips, and even a couple videos to help shape your work). Continue reading → The post 5 More Exercises to Make Your […]

22 Things You Wish Marketers Would Stop Doing on Social Media

Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. What are they doing wrong? Read on for 22 of the biggest social media pet peeves. Continue reading → The post 22 Things You Wish Marketers Would Stop Doing on Social Media appeared first […]